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Why American Retailers Love Valentine's Day

Valentine's Day may be about love, but it also comes with a hefty price tag. The National Retail Federation (NRF) estimates that Americans will spend a record $29.1 billion on February 14 in 2026. That is up from $27.5 billion last year. It is no wonder retailers look forward to the holiday each year....

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Why American Retailers Love Valentine's Day

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